We’ve been talking lately about how to boost your business marketing with Instagram. Unlike what many people still believe, Instagram isn’t only a fun app where one can post food, holiday and family pics.

Instagram has become a powerful brand-building, audience-building and content-marketing tool for businesses. buy active Instagram followers It has over 200 million active monthly members sharing 60 million images and 1.6 billion likes each day.

A note of caution: there are numerous people on the market who promise to grow your Instagram followers by the thousands, but beware. A lot of them use fake accounts created by bots to inflate your numbers.

These types of followers have zero value. Actually, they can even be dangerous, attempting to steal your password or photos or infect you with a virus.

According to the data security company Imperva, these bad bots take into account 28.9 % of bots on Instagram.

The easiest way to build your Instagram followers is when you are authentic to your brand and your audience.

Here are 3 tips to help you get real Instagram followers:

Tell a tale with Hashtags

It’s great to use your organization name as a hashtag, but you need to think beyond that.

In order to use your Instagram posts to obtain followers, use other hashtags that tell the story of the image you’re sharing. You wish to start a conversation if you are sharing posts for things such as:

Events

Promotions

Contests

Product launches

A good example of a brandname who does this well is @Tostitos. They use the hashtag #GetTogetherAlready to encourage people to get together and share their chips, and also to use the hashtag when they share photos of their meetups.

Through the use of engaging, relevant hashtags, you will be discovered in Instagram searches and hopefully build up followers on Instagram.

Get Creative

Instagram is about photos, so many people think of the caption being an afterthought.

Don’t neglect the image caption! You will generate engagement and promote sharing by using descriptive words which will engage, inspire and entertain your followers.

Here are some ideas to help you build up followers on Instagram with your posts:

Use questions in your caption. Write your question at the beginning of the post in order that people see it first.

Get personal together with your post. Tell a story about yourself, or how your product helped or inspired someone else.

Ask people to tag others. Asking visitors to tag three of their close friends or tagging someone they are grateful for brings other potential followers into the equation.

A great example of a brand that does personal posts well may be the @NatGeo Instagram account.

They create breathtaking Instagram Stories with informative captions to teach an individual on the plight of animals all over the world.

Remember with regards to using Instagram posts to obtain followers, it’s about being authentic. Don’t use questions in every single post or tell an individual story that isn’t genuine.

Go Local

One of the best ways to build your Instagram followers is to get to know your neighbours!

Whether you’re creating Instagram ads or want to promote your event in a particular area, you can see what’s going on near you by going to the search page and clicking on the Places tab.

Type in the positioning to start to see the geotagged posts for that area. Then visit relevant and recent tagged posts – not those of competing businesses, obviously – and leave a comment or even an emoji and follow the individual if you like everything you see. Hopefully, this will be the start of a natural interaction.

For example, if you offer life coaching services, you can type in your location accompanied by “entrepreneurs.” Local entrepreneurs may be looking for more work and life balance or help with life goals or career challenges.

Similarly, if you have a physical location that people have checked into on Instagram, comment on those posters’ pictures to ensure they’re aware of your Instagram presence, and then follow them.

These are some of the best methods to build Instagram followers the proper way: no bots, no shortcuts, just old ways to engage with your audience and turn them into followers!

Susan Friesen, founder of the award-winning web development and digital marketing firm eVision Media, is really a Web Specialist, Business & Marketing Consultant, and SOCIAL MEDIA MARKETING Advisor. She works together with entrepreneurs who struggle with having the insufficient knowledge, skill and support had a need to create their online business presence.

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